Seoul International Cafe Show - Asia's No.1 Coffee Event

EventSeminar/Conference

Plenary Session

We are living in an era where the coffee industry is closely connected to the city, technology, and sustainability. We invite renowned global leaders to share insights on the value and challenges emerging at this intersection. Through panel discussions for open discourse and debate, and a platform for active communication, we seek visions and innovative paradigms for the future.

- Date : 2023.11.08(Wed) ~ 09(Thu)
- Venue : Conference Room 401, Coex, Seoul, Korea
- Official Language : English (Simultaneous interpretation available)

Program

Date	Time	Topic
11.08(Wed)

	Session I - Coffee meets media
	Time 11:20 ~ 12:10	Topic How cinematography has changed the spatial meaning of cafes over time
	Time 12:10 ~ 13:00	Topic The role and meaning of cafe & coffee as a story, character, and prop in a drama.
	Time 13:00 ~ 14:00	Lunch
	Session II - The space and brand that coffee creates
	Time 14:00 ~ 15:00	Topic How to create a space dedicated to coffee
	Time 15:00 ~ 16:00	Topic How does a cafe act as a space that adds to a fashion brand's identity?
	Time 16:00 ~ 16:30	Coffee Break
	Time 16:30 ~ 17:30	Topic What an identity-driven RTD product can do for a franchise cafe's branding
	Time 17:30 ~ 18:00	Topic On the interplay between coffee and media, space, and branding.
	Session III - The intersection of cities and coffee
11.09(Thu)

	Time 10:00 ~ 11:00	Topic Cafes' interactions with cities and their implications
	Time 11:00 ~ 12:00	Topic The status and characteristics of the city of Seoul in the eyes of global brands
	Time 12:00 ~ 13:00	Lunch
	Time 13:00 ~ 14:00	Topic The cultural blessings and curses of Korea's coffee street
	Time 14:00 ~ 15:00	Topic The coffee culture of each city and its impact as embraced by global café brands
	Session IV - In the age of coffee, a commitment to sustainability
	15:00 ~ 16:00	Topic Improving coffee quality with artificial intelligence
	Time 16:00 ~ 16:30	Coffee Break
	Time 16:30 ~ 17:30	Topic How a global cafe brand drives sustainable policies for the planet and farmers
	Time 17:30 ~ 18:00	Topic A city that started with coffee, a path to culture and sustainability

* It may be subject for change.